Educational Philosophy



  1. Develop a program where people can jump right in and learn right away, i.e., one that is useful for first-time exhibitors to 30-year people who have been coasting or starving for learning.
  2. Create a rolling program that has structure and flexibility, i.e., an ordered system where people have the option of picking and choosing what interests them.
  3. Provide a safe venue and build community within that venue so people can be candid and learn from each other.
  4. Create rich material presented in small bites.
  5. Make learning fun – lighthearted learning lasts longer.
  6. Interactive webinars allow for questions and create a richer and more engaging learning environment.
  7. Be a mentor who is available for private learning at members’ convenience for those who learn best one-on-one.